West Point, Miss. — America’s original, categorically exclusive media authority dedicated to whitetail deer and hunting them will move to Pursuit Channel in 2017, announced Jamie Wilkinson, Vice President and Group Publisher of F+W Outdoors, the parent of Deer & Deer Hunting magazine.
Destination Whitetail and Land of Whitetail, two of hunting’s most popular television series devoted to America’s iconic and most-beloved big-game species, will join the sport’s greatest brand, Deer & Deer Hunting TV (D+DH TV), in this historic move to Pursuit Channel. One upshot of this new relationship will be the creation of “Deer & Deer Hunting Saturday Night Deer Camp,” a two-hour block featuring a hand-crafted selection of the best whitetail hunting shows on television that will be anchored by the 13th season of D+DH TV.
“We are beyond excited to enter this partnership,” Wilkinson said. “Pursuit, its partners and its show producers not only live outdoors, they deliver the very best in hunting and fishing programming. This is the tremendous first step in a vision that sees our partnership with Pursuit growing to deliver new and stimulating 360-degree synergies for our customers using premium network and digital connections.”
F+W’s Michael Cassidy echoed Wilkinson’s enthusiasm.
“In my 25 years in the outdoor industry, teaming with Pursuit is one of the most exciting partnerships I have been involved in,” said Cassidy, Vice President of national sales and business development. “Pursuit and D&H-TV are the perfect marriage of distribution, content and assets that compliment each other, providing a unique platform for our advertisers that is unparalleled in the outdoor space.”
“Along with so many excellent, long-running series by one powerhouse producer after another, these Deer & Deer Hunting television properties are crown jewels that define the originality and the stewardship of the American conservation movement,” said Rusty Faulk, CEO of Pursuit Channel. “What an honor to welcome them and a fan base spanning almost 40 years of education, information and entertainment. They are absolute deer hunting royalty and, together, they bring new meaning to Pursuit Channel.”
About Pursuit Channel
Pursuit Channel is available in more than 40 million U.S. television households, including HD linear and OTT feeds. It is the only audited outdoors television network viewable to all DIRECTV (604 PRST) and DISH Network (393 PRST) subscribers. Pursuit is also available in full HD to all Fios by Verizon (channel 818) subscribers and it will soon launch on Prism TV by CenturyLink. America’s fastest growing outdoor network is also viewable in HD through both ROKU and Chrome Cast. MOOSE Media exclusively represents producer time-buy sales, network advertising schedules and many marketing functions for Pursuit Channel.
About Deer & Deer Hunting
Deer & Deer Hunting Magazine was founded in 1977 by Stump Sitters Inc. and was America’s first publication dedicated solely to providing practical and comprehensive information for white-tailed deer hunters. The brand’s success spawned the outdoors TV and online shows, groundbreaking software programs, numerous books, educational media and one of the largest social media footprints in the industry. Deer & Deer Hunting is an imprint of F+W, A Content + eCommerce Company.